A collection of samples of my work as an in-house writer with Wealthfront, an automated investment and cash savings bank alternative. From TV spots to lifecycle email campaigns, organic social and targeted paid ads, web pages and in-app updates, this once financially unsavvy millenial learned real quick how to talk the fintech talk and meaningfully connect with clients while driving significant increases in revenue and deposits. #business
Cash Account APY increases and announcements.
Social posts promoting our debit card.
A fun facelift to our debit card mailer.
A social post promoting all of our fast access features in one personalized place.
A nostalgic look back on 2023 and all the innovative updates we pushed out.
A new email initiative we created called hAPY hour, an email series that celebrates up our clients’ earned interest each month (and results in lots of add-on deposits.)
As part of a larger Better Than Your Bank campaign, we launched a 25k giveaway and went right at our competition (traditional banks) by trumping lollipops and pens with cold, hard cash - and of course, a much better product.
A collection of our hardest working paid ads. Turns out our clients love to read!
