The Archer Roose Snake Rewards Program

You may be wondering - how does one take a seemingly boring corporate rewards program and launch it into the world with the vigor of a ten year old boy discovering a sling shot for the very first time? Well, you involve snakes. Obviously.

Phase One: The Announcement

We launched the program on social with a slew of promotional posts, directing people to archerroose.com/snakerewards to learn more.

We also created a real hotline for interested participants to call and leave their information.

Our landing page gave people more information on the program. And snakes in general.

Phase Two: The Apology

All good things must come to an end. After five straight days of offering to mail poisonous snakes to people's homes, Elizabeth Banks apologized for the legally questionable rewards program and announced it would be replaced with a new and improved, reptile-free program (also known as Roose Rewards, a real, actually redeemable rewards program.)

In the end, lessons were learned, apologies were made and Roose Rewards sign-ups soared. Thank you, snakes.

Agency: Colossus
ECDs: Greg Almeida & Travis Robertson
ACD/Art: Ryan Dalton
Executive Producer: Nicole Hollis-Vitale
Account: Jon Balck & Hayley Richards
Director: Nat Prisco 
Editor: Kelly Hansen