My partner and I had the opportunity to concept ads for the Women's Leadership Forum put on by The Boston Ad Club for two years in a row.
So many well-meaning concepts in light of the feminist movement often polarize, preach or come off as insincere. Our goal was to make ads that feel real, empowering, relatable and focus on one of the many problems women face in daily life - workplace inequality.
The concept below, "Bring Our Own Chairs" was a Gold winner at the 58th Annual Hatch Awards.
Agency: MMB
Creative Directors: Travis Robertson & Greg Almeida
Art Director: Emily McNulty